Place.  A sense of place.  A place's allure made manifest just through the utterance of its name.  Shangri-la. Hawaii.  Home.  Places of positive associations for most people. 

There are other places, too, the names of which will always evoke horror or sorrow or sadness.  Columbine.  Auschwitz.  Jonestown.

This is a project about the power of a name.  Those names.