This was for Saatchi London. The strategy was that V8 provided a lot
of vitamins and minerals in every serving. In England, food protein is
called energy and hence the tag line V8 4 N-R-G.
This is perhaps my favorite campaign that I've ever done. It's engaging
and rewards the reader for time spent with the ad. It's on message and
memorable and provides an enormous connection between message and execution
and brand. It's not likely that you would remember the ad but forget
It is also a campaign that never made it to the client.