This was for Saatchi London. The strategy was that V8 provided a lot of vitamins and minerals in every serving. In England, food protein is called energy and hence the tag line V8 4 N-R-G.

This is perhaps my favorite campaign that I've ever done. It's engaging and rewards the reader for time spent with the ad. It's on message and memorable and provides an enormous connection between message and execution and brand. It's not likely that you would remember the ad but forget the client.

It is also a campaign that never made it to the client.