Riggs wanted to counter their image as a stodgy, status quo bank without
alienating their existing client base who had chosen them for just that
Art director Ken Ferris put the copy on a background of a pinstripe
suit, an inspired thought that I'd never seen before but have seen a
few times since.
I put this campaign in here as an example of traditional headline/body
copy writing, which I enjoy doing but don't have a lot of in my portfolio.