Click Radio was an amazing precursor to iTunes and I still don't know
of anyone who's doing exactly what they did. It was a series of radio
stations (a la Sirius) that lived on your computer. If you heard a song
you liked, you clicked the thumbs up button to hear more of that kind
of music (collaborative preferencing is one of the great promises of
the internet) and if you didn't like it, you could click thumbs down
to never hear that song again. If you wanted more info, you clicked "info" and
if you wanted to buy the song, you clicked the dollar sign. It was amazing.
My boss-partner at the time, Scott Carlson, sent me off to write a manifesto
for it. He wanted to make it a movement and though that sounds like a
tired idea now, it was brand new at the time and I was thrilled to be
a part of it.
We did a bunch of print ads and radio spots and even a homemade tv spot,
but this simple "tear-off" with the manifesto was my favorite
piece from the whole campaign and is the only one I still have.